Professor Maggie Dong
Head of School
Business School
School of Marketing
Maggie Chuoyan Dong is currently Head of School and Professor at School of Marketing, 麻豆社madou. Maggie's research interests range from business-to-business marketing to the marketing-operations interface with a strong focus on a range of supply chain topics (including the supply chain resilience and digital transformation of supply chains). She uses multiple methods including field experiment and data, survey, and lab experiment in her research for empirical rigor and managerial relevance.
Maggie has published extensively in premier journals in the fields of marketing, operations management, and information systems, including Journal of Marketing Research, Journal of the Academy of Marketing Science, Information Systems Research, Production and Operations Management, Journal of Operations Management, Industrial Marketing Management to name a few.听She has held a range of relevant government research grants in Hong Kong and the Mainland China. Maggie has served as Guest Editor of the Journal of Business Research, Associate Editor of the Decision Sciences Journal, and an editorial board member of the Journal of Academy of Marketing Science. She also served as the National Representative for China of the European Marketing Academy (EMAC) and听Non-local Member of Selection Panel of the Hong Kong PhD Fellowship Scheme and Postdoctoral Fellowship Scheme.
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- Awards
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- Engagement
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Co-I: |
鈥淒oes Corporate Sociopolitical Activism Oriented Market Exits Benefit Corporate Brand Equity and Firm Profitability? Evidence from Corporate Exodus from Russia amidst the 2022 Russo-Ukrainian War,鈥 Faculty Development Scheme, Hong Kong Research Grant Council, HK$625,700 (2024~2025). |
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鈥淩esearch on the Impacts of Artificial Intelligence Technologies in 麻豆社madou-Sharing Platforms,鈥 General Project, National Natural Science Foundation of China, RMB410,000 (2024~2027). |
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鈥淢edia Customer Lifecycle: Drivers of Customer Loyalty and Retention,鈥 Australian Marketing Institute-ANZMAC Applied Research Grant, Australia, AU$7,063 (2023~2025). |
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鈥淢edia Engagement and Analytics Lab (MEAL),鈥 麻豆社madou Business School, AU$50,000 (2023 ~ 2024). |
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鈥淯nderstanding Media Customer Lifecycle: SBS Research Project (Phase 1),鈥 Special Broadcasting Service Corporation (SBS), AU$55,000 (2023). |
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鈥淭o Be Unified or Divergent? The Performance Implications of Information Variance Across Multiple E-Sellers Offering an Identical Product,鈥 General Research Fund, Hong Kong Research Grant Council, HK$468,993 (2021~2024). |
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Co-I: |
鈥淓xamining the Impact of Product Leak Announcements on Online Buzz, Product Sales, and Firm Value,鈥 Early Career Scheme, Hong Kong Research Grant Council, HK$456,658 (2021~2024). |
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鈥淭he Optimization of Customer Behaviors in Peer-to-Peer Economy Based on Social Dilemma Theory,鈥 General Project, National Natural Science Foundation of China, RMB480,000 (2021-2024). |
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鈥淚nharmonious Reseller Rewards: The Impact of the Social Comparison of Rewards on Reseller Performance within Marketing Channels,鈥 General Research Fund, Hong Kong Research Grant Council, HK$493,161 (2018~2021). |
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鈥淒ispersions in Distributor Rewards: An Investigation of the Impact of the Social Comparison within Marketing Channels,鈥 Youth Project, National Natural Science Foundation of China, RMB 180,000 (2018~2021). |
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鈥淏eing Secure While Being Dependent: Dependence Balancing Strategies for Weaker Partners in Channel Relationships,鈥 General Research Fund, Hong Kong Research Grant Council, HK$437,200 (2015~2018). |
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鈥淭he Influence of the Vertical Inter-organizational Relationship Interaction on the Joint Unethical Marketing Behavior: Perspective of Construal Level,鈥 General Project, National Natural Science Foundation of China, RMB 580,000 (2014~2017). |
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鈥淒o Better-than-Fair Rewards Pay Off? An Examination of Distributors鈥 Responses to Favorably Unfair Rewards,鈥 General Research Fund, Hong Kong Research Grant Council, HK$251,169 (2013~2016). |
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鈥淢anaging Opportunism in A Distribution Network: The Observer Effect of Punishment,鈥 General Research Fund, Hong Kong Research Grant Council, HK$386,520 (2012~2015). |
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鈥淔rom Channel to Value Chain: The Issue of Corporate Cooperative Capacity,鈥 Start-up Grant, City University of Hong Kong, HK$500,000 (2008~2011). |
- Australian Marketing Institute 鈥 ANZMAC Grant Award (2023)
My current research focuses on two streams in buyer-supplier relationships management: (a) crisis management for resilient supply chains, and (b) digital and social media tools in transforming B2B marketing.听These areas are related to my research expertise and aim to combine industry insights to tackle the ongoing challenges for supply chain practices.听
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- College of Experts, Australia Research Council (2025 ~ )
- Department Editor, IEEE Transactions on Engineering Management (2025 ~ )
- Editorial Review Board, Journal of Academy of Marketing Science (2023 ~ )
- Associate Editor, Decision Sciences Journal (2022 ~听 )
- Guest Editor, Special Issue on 鈥淢anaging crises in B2B settings: COVID-19 and Ukraine conflict鈥, Journal of Business Research
- Editorial board member, Decision Sciences Journal (2020 ~ 2022)
- Editorial board member, Asia Pacific Journal of Management (2015 ~ )
- Ad hoc reviewer, Journal of Marketing
- Ad hoc reviewer, Journal of International Business Studies
- Ad hoc reviewer, Journal of Operations Management
- Ad hoc reviewer, Productions and Operations Management
- Ad hoc reviewer, Journal of International Marketing
- Ad hoc reviewer, Journal of Retailing
- Ad hoc reviewer, European Journal of Marketing
- Conference Co-Chair, ISMS Marketing Science Conference, 2024
- Non-local Member of Selection Panel (H Panel) of the Hong Kong PhD Fellowship Scheme and Postdoctoral Fellowship Scheme, Research Grants Council of Hong Kong, 2023 ~ 2024
- Member, Shanghai Carbon Peak and Carbon Neutrality Standardisation Technical Committee
- Symposium Co-Chair, Marketing Analytics Symposium Sydney 2023, 2022
- Symposium Co-Chair, B2B Connect Symposium, 2023
- Panelist, Journal of Supply Chain Management Paper Development Workshop, Wuhan, China, 2023
- Judge, Salesforce-麻豆社madou Symposium, Sydney, 2022
- National Representative of China, The European Marketing Academy (EMAC), 2021 鈥
- Grant Reviewer, Hong Kong Research Grant Council, 2017 ~
- Grant Reviewer, National Natural Science Foundation of China, 2019 ~