Â鶹Éçmadou

What makes a successful game app?

Marketing Analytics Hackathon 2024 Challenge

Personalise
Hackathon 2024

2024 Marketing Analytics Hackathon

  • The Marketing Analytics Hackathon is an annual competition organized by the School of Marketing at Â鶹Éçmadou. It attracts top-tier students with strong marketing and analytical skills to participate. Participants form teams to compete in solving real-world problems, using their marketing knowledge and analytical skills within a limited time period (e.g., one week).

    The Marketing Analytics Hackathon is an annual competition organized by the School of Marketing at Â鶹Éçmadou. It attracts top-tier students with strong marketing and analytical skills to participate. Participants form teams to compete in solving real-world problems, using their marketing knowledge and analytical skills within a limited time period (e.g., one week).

    Click here to begin.

    Ìý

  • Any students from domestic or international universities, who are interested in solving real-world marketing problems using analytical tools and possess necessary marketing knowledge and analytical skills are all welcome to compete.

    • The participation will be in teams of up to 5 people.

    • Both undergraduate and postgraduate students are welcome.

    • Form a group

    Find like-minded friends and form a group of up to 5 people to join the Hackathon.Ìý Ìý Ìý ÌýÌý

    • Prepare a project proposal

    Investigate the sample data, and put together a proposal, which describes your plan of using the dataset and analytical tools to find managerial insights. Submit it for first round evaluation.

    • Work on the project

    Up to 8 teams will advance to the final competition. The finalist teams will receive the full dataset, and have one week to work on the project and prepare for the final presentation.

    • Final presentation

    The finalist teams will present their work on the final presentation day. Winners will be announced on the day.

    Ìý

  • The Winner Teams will be announced at the end of Final Presentation.

    • 1st place winner: $500 gift card per group, and up to two opportunities for tutor positions at School of Marketing*.

    • 2nd place winner: $300 gift card per group.

    • 3rd place winner: $200 gift card per group.

    Ìý

    * The outcome of job opportunities depends on a further selection among the applications from this group and is subjective to requirements such as visa conditions.
  • Marketing Analytics Hackathon 2024 key dates:

    • 12-19 Aug: Open for proposal submissions.

    • 23 Aug: Announce the groups advanced to the final presentation. The groups start to work on their project.

    • 30 Aug: Final presentation, award announcement (in-person).

Information for sponsors

As an event sponsor you can:

  • Engage with motivated and skilled students in marketing analytics.

  • Increase company visibility among top-tier students.

  • Access to potential interns or employees from the winning teams.

  • [Optional] propose managerial problems to be addressed

To find out more about becoming a sponsor, please contactÌýMA.Hackathon@unsw.edu.au